The Hitting Home Movement is a series of three PSA videos focusing on the effects of climate change in Florida to educate people on causes, effects, and actions we can take to prevent further destruction. 

 

This movement focuses on the three elements: water, land and air (water represented by the coral reefs, land represented through agriculture, and air represented by the worsening of hurricanes). This movement minimizes the use of the words “climate change” or “global warming," to maximize the impacts of factual and emotionally active media. This will focus on specific messaging to persuade audiences without any language that could be triggering or distracting.

 

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